There comes a point with any business venture where marketing media will need to be produced and finding a reliable commercial photographer to deal with the job can be daunting task. When choosing a photographer you have to put a great deal of faith in their ability and their professionalism especially when your trying to meet a deadline and it can be quite financially risky. We have compiled some things to look out for that can help you choose a competent, reliable commercial photography company.
Once you have found a possible photography company it is a great idea to search the myriad of review sites such as trustpilot and yell as they give you an accurate perspective of how the company treats their clients and also the quality of their work. Both trustpilot and yell are very reliable as they take fake reviews very seriously and have safeguards on place to prevent them so you can rest assured your getting accurate, first hand reviews.
Any commercial photographer worth their weight should have an extensive portfolio of work clearly visible on the their website as well as their social media accounts such as facebook and instagram. Alarm bells should start ringing when a commercial photographer has very few photographs on their website!
Types of commercial photography
Although commercial photography itself is a subcategory of photography there are in fact many sub categories of commercial photography. Some commercial photographers specialise in purely portrait photography such as for clothes brands or hair modelling and corporate headshots. Others specifically specialise in architectural photography or industrial sector work where they photograph plant machinery and factories in action. INterior photography is another sub category where the photographers specialise in shooting professionally set up business or housing interiors and furniture. Although most photographers can photograph a number of subject areas it is very important to make sure the commercial photography company you choose has a great depth of experience in the field that you need the photos for.
Talk tells more
In the modern age with such easy access to digital communication it is so easy to just fire off a quick email to a potential photography company and wait and see what they say. It is much more telling though to just pick up the phone and directly call them as you will have a much better idea in just the first 30 seconds of a call as to how they will treat you as a client. It becomes easy to gauge their level of professionalism and when speaking to the photographer their level of experience will quickly become apparent.
Go with your gut
If something appears to be too good to be true then often it will definitely be too good to be true. Proper commercial photography takes great skill, attention to detail and most of the time extremely expensive equipment. If the quoted price for the shoot appears quite low then this is tell tale sign that something is a miss. For high quality work unfortunately there is a relatively high price attached and prices for experienced photographers tend to be similar across the board. This doesn’t of course mean that you are not getting good value for money as professional commercial photographers often provide great rates for returning customers as well as sometimes providing new customer prices to attract new business.
Trusting your commercial project to an unknown photography company can be a worrying prospect but by following these simple tips you should be able to pinpoint a trustworthy company that will provide your business with not only great quality images but a high level of customer care.